For those of you who don’t know, I have worked with a lot of local businesses. I also used to own a localized service business. One common problem I had and all others have is trying to tell people how much better our service/product is better than the others.

I have yet to talk to a business owner who does not think badly about their competition. Usually it’s more of…  Read the rest of this entry

Watch how marketing superstar Eben Pagen deals with creating a headline Read the rest of this entry

When I am writing someones sales page I need to research their product or service.

A lot of the time I see a lot of value in what they offer, yet they charge almost nothing…. and then lump on a bunch of bonuses or freebies.

I had a client with a business selling plans for building a contraption for car enthusiasts. I took one look at his price and…  Read the rest of this entry