http://onslaughtmarketing.com Helping Small Businesses With Smart Marketing Tue, 23 Feb 2010 22:32:15 +0000 http://backend.userland.com/rss092 en 8 BIG Mistakes You Don’t Want To Make In Marketing There are always things you should do in marketing, and thing you shouldn’t do in marketing that are usually pretty obvious.  However, there are also things you should and shouldn’t do in marketing that aren’t always so obvious, and can derail ... http://onslaughtmarketing.com/small-business-marketing/8-mistakes-you-should-avoid-in-your-ad-writing/ For those of you who don't know, I have worked with a lot of local businesses. I also used to own a localized service business. One common problem I had and all others have is trying to tell people how much better our service was better than the others. I have yet ... http://onslaughtmarketing.com/small-business-marketing/reposition-your-competition-in-your-advertising-video/ Watch how marketing superstar Eben Pagen deals with creating a headline    http://onslaughtmarketing.com/small-business-marketing/eben-pagen-does-a-headline-smackdown-video/ When I am writing someones sales page I need to research their product or service. A lot of the time I see a lot of value in what they offer, yet they charge almost nothing.... and then lump on a bunch of bonuses or freebies. I had a client with a business selling plans ... http://onslaughtmarketing.com/small-business-marketing/price-too-low-and-away-the-sales-will-go/ Have you got eleven seconds to learn a simple principle? A principle that will radically change the way you do things? You do, don't you? Ok, tick, tick, tick....here's the principle. ========================================== It's called..um...the 70% Principle ========================================== So what's the 70% Principle? If a job is worth doing, it's worth doing 70% right. You can always come back to ... http://onslaughtmarketing.com/small-business-marketing/the-70-principle-why-you-never-get-projects-off-the-ground/   Being that I write ads and sales pages I always find myself in a situation where I need to qualify my client's position. This happens a lot in the 'relationship' niche. It can be very hard to position somebody as someone with the answers when they don't have a body of work ... http://onslaughtmarketing.com/small-business-marketing/the-expert-in-us-all-the-tony-robbins-method/ Here's why ‘WHY’ is such a profit-making marketing trigger. “Stop taking two and three plates of food,” my mother said to me angrily. I was at a wedding and seven years old. Back then, at a lot of the weddings we used to go to, the food ... http://onslaughtmarketing.com/small-business-marketing/the-power-of-whyyour-psychological-ally-to-marketing-success/   The Power of Marketing With Gift Certificates Here's what I'm going to talk about today:   - How to get your customers to feel psychologically compelled to make a repeat purchase   and...   - An easy way to generate new leads from your existing customer base   All using the power of gift ... http://onslaughtmarketing.com/small-business-marketing/gift-certificates-money-in-the-bank/ The Great Marketing Separator -- Nonconformity Today I am going to focus on those of you who have small businesses. When I was running my local service business I was afflicted with the disease of sameness... I never focused on what made my company different, but yet I would always say 'no ... http://onslaughtmarketing.com/small-business-marketing/are-you-missing-the-mark-with-your-marketing/   Imagine an alien from another planet, with the intelligence of a turnip, being dropped in the middle of our planet and being asked to find its way around. Many people looking to make a living from home are THAT clueless when it comes to "Where do I ... http://onslaughtmarketing.com/small-business-marketing/from-clueless-to-clued/