"Guess What I am Going To Do To You Next"

Bruce Lee

I know you must be thinking I am really reaching here, but hang in there.

I have studied martial arts for more than 20 years. The style I study is Bruce’s Jeet Kune Do. ("the art of fighting with out fighting")

Basically JKD is extracting the ‘best of’ from multiple styles of martial arts. (now known as MMA). As you are well aware that is what the best direct marketers do. They don’t waste time with useless brand awareness tactics or passive advertising… they have a small arsenal of proven methods.

Many of you may think that Bruce knew a lot of moves, and you would be right. He could do any high flying kick, all sorts of close range punches, he could whip you to the ground and he could even screw with your mind with his freaky noises.

He could do it all… on the big screen, but in reality he had a very small bag of tricks.

You have seen him do many fantastic things in the movies, but that was an illusion. That was hollywood magic (much like the useless tv commercials and print ads seen these days). What you saw was not real

Bruce used to get into fights quite often. Other Asians were always challenging him (including extras on Enter the Dragon!). They knew if they could beat him or even give him a good run, they would be famous.

Bruce would win most of these challenges within 20 seconds. He used no flying kicks, no speed punches and no wrestling moves. He used what I like to call an open door invitation.

He would stand back and allow the challenger to attack. Bruce turned defense into an unbeatable offense. They would come at him and he would simply stop them and have complete control.

He did this by using a few simple tools.

  • Eye poke
  • redirect
  • and a stop hit

(Eye poke is obvious (and hard to defend when you are attacking). Redirect is when you come in to throw a punch or kick and Bruce would block it and enter with an assault. The last is a stop hit. Bruce was lightning fast and when someone would advance towards him he would snap out a front kick to the guys leading leg- stopping him immediately. Then with momentum, go in for the kill on the off balance foe.)

So with the arsenal of ass whooping techniques Bruce knew, he only used three. He won EVERY time just using these.

Do you see how that is with marketing? We are always trying to learn more and more and more, only to know too much. If you master just a few you could be the baddest mutha around.

Don’t always keep searching for the secret as you may already have the answer. TEST one theory, approach, style or idea at a time. It is very possible you do not need to read 20 books and go to 10 seminars to get "the great idea". Quit buying ebooks and other crap for a minute.

Also, use caution on marketing blogs. Most bloggers don’t talk about tried and true, they talk about theories. Question what their response has been using the idea they’re puking out. (really, ask them. You’ll be surprised at what they don’t know)

Everyone is an expert on the Internet, find out who is real and who is full of shit. Don’t waste your time with the wannabe’s .

Marketing is most effective when it is simple, not fancy or complicated. My most successful ad ever was mind numbingly simple. That ad made a quarter of a million dollars in sales and beat any ad that came before it.

Find out your ‘eye poke’ and master it. Next time your competition throws a punch, you will take him out fast.

go get some

Paul

P.S. if you have not got on my list yet- DO IT. I just alerted people to an awesome $2500 marketing course for nothing (it is over now). I caught wind of a $10,000 free course in December!

You will get treated with respect and you will get my ebook on 101 marketing ideas.

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