Comments on: Email Marketing vs Direct Mail (click here to read) http://onslaughtmarketing.com/small-business-marketing/email-marketing-vs-direct-mail-click-here-to-read/ Helping Small Businesses With Smart Marketing Fri, 11 Jun 2010 04:34:42 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Bill Jeffels http://onslaughtmarketing.com/small-business-marketing/email-marketing-vs-direct-mail-click-here-to-read/comment-page-1/#comment-8 Bill Jeffels Fri, 04 Sep 2009 20:50:34 +0000 http://onslaughtmarketing.com/?p=127#comment-8 Hey Paul, You summed it up right here in my opinion..."Direct mail has a far greater chance of reaching the target (if done right) than email". People think "E-mail is cheap I'll do that". Well, no it's not cheap. Look at all the money that IM people are leaving on the table. If they would just take a successful IM product or service offline they'd realize that. You said "An un-opened e-mail is worth nothing"... Bingo. You hit the nail on the head there. I know I would always open a plain # 10 envelope that looks like it might be from my Mom. Best, Bill Jeffels Hey Paul,

You summed it up right here in my opinion…”Direct mail has a far greater chance of reaching the target (if done right) than email”.

People think “E-mail is cheap I’ll do that”. Well, no it’s not cheap. Look at all the money that IM people are leaving on the table. If they would just take a successful IM product or service offline they’d realize that.

You said “An un-opened e-mail is worth nothing”… Bingo. You hit the nail on the head there.

I know I would always open a plain # 10 envelope that looks like it might be from my Mom.

Best,

Bill Jeffels

]]> By: Chris http://onslaughtmarketing.com/small-business-marketing/email-marketing-vs-direct-mail-click-here-to-read/comment-page-1/#comment-7 Chris Fri, 04 Sep 2009 19:38:41 +0000 http://onslaughtmarketing.com/?p=127#comment-7 I completely agree. I read a statistic that consumers usually spend less than 2 seconds deciding whether to open an e-mail or delete it. But I do still believe it has its purpose and that the marketing campaign should incorporate both e-mail and direct mail. Variable Data Printing also adds a lot of value to direct mailers. I am always more likely to open a piece of mail that is addressed to me specifically and holds value specific to me on the inside. Thank you for the article! I completely agree. I read a statistic that consumers usually spend less than 2 seconds deciding whether to open an e-mail or delete it. But I do still believe it has its purpose and that the marketing campaign should incorporate both e-mail and direct mail.

Variable Data Printing also adds a lot of value to direct mailers. I am always more likely to open a piece of mail that is addressed to me specifically and holds value specific to me on the inside.

Thank you for the article!

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