Reposition Your Competition in Your Advertising (video)

Friday, February 12th, 2010 at 9:32 am

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For those of you who don’t know, I have worked with a lot of local businesses. I also used to own a localized service business. One common problem I had and all others have is trying to tell people how much better our service/product is better than the others.

I have yet to talk to a business owner who does not think badly about their competition. Usually it’s more of… a "it’s not as good", "they are not insured", "they hire illegal immigrants"…. or whatever else they think should matter to people.

The problem is that if we start off our conversation with people warning them that everyone else sucks we create a non-conducive buying environment.

We turn them off, even if it is true. I have just witnessed a GREAT commercial showing you how to give a competitor a stick in the ribs… without looking bad in the process. Take this idea and see if you can do something like it in your ads.

Go get some

Paul