Seek and Destroy- The Secret to Your Success (click here to read)

Saturday, July 25th, 2009 at 10:03 am

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If you are like me you likely have problems seeing your service or product in a big picture way. You likely see what you do or sell to be just that. You need to seek and destroy the obstacles blocking you from seeing the truth about what you sell. How do you do that?

You have likely heard the ‘know thy customer’ adage. You know, find out all you can about your customers so you can not only communicate your offerings better, you can find out what else they might want. Trust me they want to buy more stuff, you need to find out what. How should you start?

You can start out by creating the stupidly terrifying and mega easy questionnaire. Most of us fear asking for answers. Half of it is that we feel we are imposing and the other half is we will get answers, some may give us a boo-boo on our ego. Let me ask you this; let’s say you just bought my ebook and I sent you a questionnaire with questions on how I can help to bring you more customers. Would that piss you off? If you just cleaned a persons carpet and you sent them a little survey or directed them to a website survey that helps them in the future, would they mind? heck no

Developing the right survey

I will give you an example of a survey but you must be made clear on a few things first. People lie. They may fib a bit on their income or on their true feeling about your thingy. To diffuse this it is wise to do blind surveys so they will be more likely to answer it. Don’t ask for their names or any other identifying information. Make a survey through an online service like surveymonkey or have them fill out self mailer cards if you deal face to face. You are after only one thing, the truth

Questionnaire example:

Thank you for trying ________________. It means a lot to us to make sure you got everything you wanted from our ____________ If you would please take 3 or 4 minutes to answer these questions it would help us to serve you better in the future. Thank you very much. This is an anonymous survey so no name or email is needed

Please tell me the main reason you purchased our (service/product) _______________________________________________

Please rate on a scale of 1-5 (five being best) why you made the purchase __ The offer was too good to refuse __ What was said in the ad __ Our company name or reputation (or if you are online, your personal name) __ Timing- You have been thinking about it for a while and there we were

How did you find out about us/me? __________________________

On a scale of 1-5 how would you rate your experience with us/me? ___

What is it you liked best? ______________________________

What could be improved? ______________________________

Would you tell your friends or family about us/me? _______________________________

Will you buy from us/me again? If not please explain why _______________________________

Did you consider buying from someone else before us/me? ____ If so, who was it? ________________________________

Why did you choose my/our product or service over them? _____________________________

What is your household income? __ $30,000-50,000 __ $51,000-70,000 __ $71,000-100,000 __ $100,000+

How old are you? ___ Are you single or married? ____

What magazines, newspapers or social websites do you enjoy? __________________________

Do you use Twitter? __

Final question: Do you feel like your purchase was money well spent? __

If I may ask you one more simple favor, could you please email me a short testimonial about your experience with us.

Thank you very much for your time and please feel free to contact me personally with any questions or comments

Bob Crabtree

XYZ Inc

333-444-3333

bob@XYZ.com

The reason for doing a survey is reasons that can turn your business into a very successful business. No matter who writes your ads nobody can create a successful ad without knowing really well who you are dealing with. If you keep sending out ads or creating sales pages that speak to everyone you will not make it. Next week we take this a step further. Because all of the answers will not be the same you will need to segment your list into categories of customers. This will help you a lot with selling more and wasting less on advertising.

Go get some

Paul