The Expert in Us All – The Tony Robbins Method

Saturday, January 23rd, 2010 at 10:55 am

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Being that I write ads and sales pages I always find myself
in a situation where I need to qualify my client’s position.

This happens a lot in the ‘relationship’ niche.

It can be very hard to position somebody as someone with
the answers when they don’t have a body of work or
proof (like degrees, awards, expert testimonials, etc)

You likely have had to (or will be) trying to convince people
to buy your thingy or service based upon your know-how.

A lot of niches can do this with screen shots and testimonials,
but a lot of others do not have these tools.

My favorite example of someone completely forcing his will
upon people to believe him is… Tony Robbins.

Here we have this troubled man with no degree in anything
talking about changing peoples lives in 15 minutes.

How did he do this? Back in the mid 80′s when he started out he grasped
onto NLP. He studied this little known method to great detail and
wrote a book.

He took what he knew and simply challenged psychiatrists that he
could ‘cure’ their patients in front of a live audience. He convinced a
woman deathly afraid of snakes not to be in 15 minutes!

Here is a guy who was absolutely nobody. Took on a niche where
you HAD to have a formal education and became one of the most
famous self help people to ever walk the earth.

He started having private sessions with people for $500 an hour
and ‘cured" them in one session! He quickly charged $5000 a session.

He VERY quickly proved to the world (despite being criticized
by every expert as a charlatan) that he was indeed someone who
can teach you to help yourself.

Dr Phil did much the same thing.

If you are a part of what you are selling, you need to give the reader
something other than "I’m the expert". Reveal stuff in your ads, give
out some ‘secrets’.

I promise you if you divulge some awesome free advice/tricks/
strategies you can get around fighting to get them to believe you
are the expert.

Find a way to show them you are the expert that can help them

go get some

Paul