When “Out of The Box” Means Just That

Thursday, October 1st, 2009 at 4:19 pm

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The Genie in the Bottle…

Here is a very interesting direct mail campaign aimed at a very cherry picked target list.

Some company in the computer electronics field tried a very nifty tactic. They bought a couple cases of bottles, created a sales letter, rolled it up and shoved it in the bottle. Then they mailed it to the prospect like that!

You must be thinking that is too crazy, maybe kinda dumb. I guess it was a bad idea since they only got a 98% response!!! Talking about the "power is in the list"

Maybe they were "lucky", maybe the gods felt sorry for them that day. Well, the gods were in a real good mood with this mortgage business too. They sent out bottles to a cold list of 50 Realtors and had 34 calls!!

Do you see ways an idea like this could work for you? Did you think that the mortgage and computer prospects would bite on such a weird approach? If they bit, anyone can bite.

I would try something like this with high end residential prospects, property management companies. I would try it to any prospect that would yield a good profit margin. Maybe even try it with a company you would like to partner up with.

You need to put together a 1 page, 2 sided sales letter (take your time on it). You want personallity AND facts/reasons about who you are and why they need you. Make an offer at the end. Tie a piece of ribbon around the letter (make sure the letter is wound tight so it comes out)

I guarantee you this, you will have their total attention; so use it wisely.

The goal of my blogs is to crack open your skull and allow you to see marketing like you never seen it before. This is not about mailing bottles to people, it is about opening your mind to possibilities.

Whether you do business over the internet or to a local market, always try to be interesting while remaining relevant. As to you online businesses, START UTILIZING DIRECT MAIL!