You’re BORING! Get Some Personality

Saturday, October 3rd, 2009 at 8:19 am

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Were you talking to me? Sorry, I fell to sleep…

Are your ads, sales letters and emails boring?

All too many times do I see business owners create ads that are completely void of personality. Let’s face it, most people lack personality in general.

That my friends is why adding some charisma to your piece is HUGE… even if you are a schlump.

People naturally gravitate towards charisma. The great thing about using it in marketing is that we can fake it if we don’t have it. I am not talking about being a clown with a bunch of doppy ba-da-bing jokes. I mean chat like you would with your buddys at the bar (if you’re like me, leave out the cussing)

I feel in marketing that when we approach our prospects in this way it becomes direct non directness. Usually when we appear in front of someone it is our letter, postcard or email screaming BUY ME!

Now the force field goes up and they have initiated warp drive to get the hell away from it. By adding a little personality and a more passive intro to your ads you can bring them in at yellow alert. They are still cautious, but because you are using a "you aint going to believe what happened to me" type of feel, you buy some time.

I am not saying to be funny. I am not saying to be tongue in cheek. Those are very hard to pull off and you REALLY need to know your market well. Just be more of a matter of fact type.

Let’s do an example for a….. um, Twitter ebook (boring)

Are You Kidding? This Guy Got Only 200 Followers And Converted 33 of them into Customers Within 72 Hours

Isn’t that crazy? Tom Wopat opens a Twitter account and three days later he makes $2200. He then blames my Twitter course!

"If it were’nt for your course I would have had more time to prepare"

Tom being new to online marketing did not have his Paypal verified or his auto responder set up yet. He thought he had a few more days to get his first sale… instead he he has 33 ready to buy customers to add to his list. Poor guy

Do you see how making the ad more personable makes it more interesting? You do not need to be a copywriting genius to connect with readers. (however, if you need one I’m here

This type of ad can be used for online as well as offline. Let’s do one for… um, carpet cleaning (boring)

What’s That Smell? If a Neighbor 200 Feet Away Can Smell Your Carpet–You need Help

Summer is full of sun, fun and aroma. Our Florida humidity feels like about 1000%, doesn’t it? If you own a pet you really know how odors appear out of no where.

That stinks! No matter how clean you keep your home pet smells hide deep in the carpet, festering. Then you open a window for 5 minutes and there is a party taking place between your carpet and your nose.

I spent no time on writing these (as you can see). If I were to take these basic ideas and polish them a little, I would have some effective copy. I have done this for a long time with great results.

Can you see how people may read a little more because it does not sound like an ad? Just get their interest, add some bullets and finish with a good offer and a call to action.