Do you know what I find hard, writing my own advertising. I don’t have the same mental constipation with my client’s ads.

I am going to let you in on a little secret… a lot of us copywriters and marketing pros have a hard time with our own business’s marketing. With all the training we have we still have a civil war going on within our heads.

The trouble with all business owners is…  Read the rest of this entry

When I am writing someones sales page I need to research their product or service.

A lot of the time I see a lot of value in what they offer, yet they charge almost nothing…. and then lump on a bunch of bonuses or freebies.

I had a client with a business selling plans for building a contraption for car enthusiasts. I took one look at his price and…  Read the rest of this entry

 Being that I write ads and sales pages I always find myself
in a situation where I need to qualify my client’s position.

This happens a lot in the ‘relationship’ niche.

It can be very hard to position somebody as someone with
the answers when they don’t have a body of work or
proof (like degrees, awards, expert testimonials, etc)

You likely have had to (or will be) trying to convince people
to buy your thingy or service based upon your know-how.

A lot of niches can do this with screen shots and testimonials,
but a lot of others do not have these tools.

My favorite example of someone completely forcing his will
upon people to believe him is…  Read the rest of this entry