I cut my teeth on marketing ‘gurus’ like Dan Kennedy and Jay Abraham. I have always loved their direct no nonsense approach. (the fact they are incredibly successful at what they do helps too)

As amazing as it sounds, I found a new hero… His name is.. Read the rest of this entry

For those of you who don’t know, I have worked with a lot of local businesses. I also used to own a localized service business. One common problem I had and all others have is trying to tell people how much better our service/product is better than the others.

I have yet to talk to a business owner who does not think badly about their competition. Usually it’s more of…  Read the rest of this entry